Preface to Marketing Management
ISBN-13:
9780078028847
ISBN-10:
0078028841
Edition:
13
Author:
J. Paul Peter, Jr Donnelly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
288 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780078028847
ISBN-10:
0078028841
Edition:
13
Author:
J. Paul Peter, Jr Donnelly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
288 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Preface to Marketing Management (ISBN-13: 9780078028847 and ISBN-10: 0078028841), written by authors
J. Paul Peter, Jr Donnelly, was published by McGraw-Hill Education in 2012.
With an overall rating of 4.5 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Preface to Marketing Management (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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