9780078028793-0078028795-Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

ISBN-13: 9780078028793
ISBN-10: 0078028795
Edition: 8
Author: John Mullins, Orville Walker
Publication date: 2012
Publisher: McGraw Hill
Format: Paperback 576 pages
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Book details

ISBN-13: 9780078028793
ISBN-10: 0078028795
Edition: 8
Author: John Mullins, Orville Walker
Publication date: 2012
Publisher: McGraw Hill
Format: Paperback 576 pages

Summary

Marketing Management: A Strategic Decision-Making Approach (ISBN-13: 9780078028793 and ISBN-10: 0078028795), written by authors John Mullins, Orville Walker, was published by McGraw Hill in 2012. With an overall rating of 5.0 stars, it's a notable title among other Decision-Making & Problem Solving (Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Management: A Strategic Decision-Making Approach (Paperback, Used) from BooksRun, along with many other new and used Decision-Making & Problem Solving books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $13.14.

Description

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

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Verified Buyer
Jul 03, 2022

Great contents; an extensive discussion and decision making strategies for marketing managers