Marketing Management: Knowledge and Skills, 11th Edition

ISBN-13: 9780077861056

ISBN-10: 0077861051

Author: J. Paul Peter, Jr. James H. Donnelly

Edition: 11th

Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover 816 pages
Category:
Business, Economics, Microeconomics, Marketing, Management, Education
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Summary

Acknowledged author J. Paul Peter wrote Marketing Management: Knowledge and Skills, 11th Edition comprising 816 pages back in 2012. Textbook and etextbook are published under ISBN 0077861051 and 9780077861056. Since then Marketing Management: Knowledge and Skills, 11th Edition textbook was available to sell back to BooksRun online for the top buyback price of $9.98 or rent at the marketplace.


Description

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.