Marketing Management: Knowledge and Skills, 11th Edition
ISBN-13:
9780077861056
ISBN-10:
0077861051
Edition:
11th
Author:
J. Paul Peter, Jr. James H. Donnelly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
816 pages
FREE US shipping
Book details
ISBN-13:
9780077861056
ISBN-10:
0077861051
Edition:
11th
Author:
J. Paul Peter, Jr. James H. Donnelly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
816 pages
Summary
Marketing Management: Knowledge and Skills, 11th Edition (ISBN-13: 9780077861056 and ISBN-10: 0077861051), written by authors
J. Paul Peter, Jr. James H. Donnelly, was published by McGraw-Hill Education in 2012.
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Description
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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