Selling: Building Partnerships
ISBN-13:
9780077861001
ISBN-10:
0077861000
Edition:
9
Author:
Stephen Castleberry, John Tanner
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Hardcover
576 pages
Category:
Marketing
,
Marketing & Sales
,
Sales & Selling
FREE US shipping
Book details
ISBN-13:
9780077861001
ISBN-10:
0077861000
Edition:
9
Author:
Stephen Castleberry, John Tanner
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Hardcover
576 pages
Category:
Marketing
,
Marketing & Sales
,
Sales & Selling
Summary
Selling: Building Partnerships (ISBN-13: 9780077861001 and ISBN-10: 0077861000), written by authors
Stephen Castleberry, John Tanner, was published by McGraw-Hill Education in 2013.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Selling: Building Partnerships (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.47.
Description
Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).
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