Strategic Management: Creating Competitive Advantages
ISBN-13: 9780077636081
ISBN-10: 0077636082
Author: Gerry McNamara, Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin
Edition: 7
- Publication date:
- 2013
Summary
Acknowledged author Gerry McNamara wrote Strategic Management: Creating Competitive Advantages comprising 544 pages back in 2013. Textbook and etextbook are published under ISBN 0077636082 and 9780077636081. Since then Strategic Management: Creating Competitive Advantages textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.
Description
Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.