Electronic Media: An Introduction
ISBN-13:
9780073526164
ISBN-10:
0073526169
Edition:
11
Author:
Lynne Schafer Gross
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
464 pages
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Book details
ISBN-13:
9780073526164
ISBN-10:
0073526169
Edition:
11
Author:
Lynne Schafer Gross
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
464 pages
Summary
Electronic Media: An Introduction (ISBN-13: 9780073526164 and ISBN-10: 0073526169), written by authors
Lynne Schafer Gross, was published by McGraw-Hill Education in 2012.
With an overall rating of 4.2 stars, it's a notable title among other
Internet, Groupware, & Telecommunications
(Networking & Cloud Computing, Telecommunications & Sensors, Engineering, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Electronic Media: An Introduction (Paperback) from BooksRun,
along with many other new and used
Internet, Groupware, & Telecommunications
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.44.
Description
Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
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