9780073526164-0073526169-Electronic Media: An Introduction

Electronic Media: An Introduction

ISBN-13: 9780073526164
ISBN-10: 0073526169
Edition: 11
Author: Lynne Schafer Gross
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Paperback 464 pages
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Book details

ISBN-13: 9780073526164
ISBN-10: 0073526169
Edition: 11
Author: Lynne Schafer Gross
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Paperback 464 pages

Summary

Electronic Media: An Introduction (ISBN-13: 9780073526164 and ISBN-10: 0073526169), written by authors Lynne Schafer Gross, was published by McGraw-Hill Education in 2012. With an overall rating of 4.2 stars, it's a notable title among other Internet, Groupware, & Telecommunications (Networking & Cloud Computing, Telecommunications & Sensors, Engineering, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Electronic Media: An Introduction (Paperback) from BooksRun, along with many other new and used Internet, Groupware, & Telecommunications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.44.

Description

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
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