9780073403274-007340327X-Corporate Communication

Corporate Communication

ISBN-13: 9780073403274
ISBN-10: 007340327X
Edition: 7
Author: Paul A Argenti
Publication date: 2015
Publisher: McGraw Hill
Format: Paperback 336 pages
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Book details

ISBN-13: 9780073403274
ISBN-10: 007340327X
Edition: 7
Author: Paul A Argenti
Publication date: 2015
Publisher: McGraw Hill
Format: Paperback 336 pages

Summary

Corporate Communication (ISBN-13: 9780073403274 and ISBN-10: 007340327X), written by authors Paul A Argenti, was published by McGraw Hill in 2015. With an overall rating of 5.0 stars, it's a notable title among other Communications (Business Skills) books. You can easily purchase or rent Corporate Communication (Paperback, Used) from BooksRun, along with many other new and used Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Verified Buyer
Oct 07, 2021

easy to read, useful/educational information

well-organized. content is divided up well

content is fine. no complaints. index could be more detailed