International Business: The Challenge of Global Competition
ISBN-13:
9780073381404
ISBN-10:
0073381403
Edition:
12
Author:
Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett
Publication date:
2009
Publisher:
McGraw-Hill College
Format:
Hardcover
768 pages
Category:
Processes & Infrastructure
FREE US shipping
Book details
ISBN-13:
9780073381404
ISBN-10:
0073381403
Edition:
12
Author:
Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett
Publication date:
2009
Publisher:
McGraw-Hill College
Format:
Hardcover
768 pages
Category:
Processes & Infrastructure
Summary
International Business: The Challenge of Global Competition (ISBN-13: 9780073381404 and ISBN-10: 0073381403), written by authors
Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett, was published by McGraw-Hill College in 2009.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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