9780071839327-0071839321-The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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Summary

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (ISBN-13: 9780071839327 and ISBN-10: 0071839321), written by authors Robbie Kellman Baxter, was published by McGraw Hill in 2015. With an overall rating of 4.4 stars, it's a notable title among other Retailing (Industries, Leadership & Motivation, Management & Leadership, Systems & Planning, Consumer Behavior, Marketing & Sales, Sales & Selling, Customer Relations, Processes & Infrastructure, Strategic Planning, Weight Watchers, Diets & Weight Loss) books. You can easily purchase or rent The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Hardcover) from BooksRun, along with many other new and used Retailing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.32.

Description

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

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