9780071361248-0071361243-The Ultimate Guide to Sports Marketing

The Ultimate Guide to Sports Marketing

ISBN-13: 9780071361248
ISBN-10: 0071361243
Edition: 2
Author: Graham, Stedman, Neirotti, Lisa, Goldblatt, Joe
Publication date: 2001
Publisher: McGraw-Hill Education
Format: Hardcover 315 pages
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Book details

ISBN-13: 9780071361248
ISBN-10: 0071361243
Edition: 2
Author: Graham, Stedman, Neirotti, Lisa, Goldblatt, Joe
Publication date: 2001
Publisher: McGraw-Hill Education
Format: Hardcover 315 pages

Summary

Acknowledged authors Graham, Stedman, Neirotti, Lisa, Goldblatt, Joe wrote The Ultimate Guide to Sports Marketing comprising 315 pages back in 2001. Textbook and eTextbook are published under ISBN 0071361243 and 9780071361248. Since then The Ultimate Guide to Sports Marketing textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

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