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Marketing of High-Technology Products and Innovations (3rd Edition)

9780136049968-0136049966-Marketing of High-Technology Products and Innovations (3rd Edition)
ISBN-13:
9780136049968
ISBN-10:
0136049966
Author:
Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
Edition:
3
Publication date:
2009
Publisher:
Prentice Hall
Format:
Hardcover 576 pages
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