Sell, buy or rent Sanjit Sengupta textbooks
Marketing of High-Technology Products and Innovations (3rd Edition)
by
Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
ISBN-13: 9780136049968
ISBN-10: 0136049966
Edition: 3
Publication date: 2009
Publisher:
Pearson
Format:
Hardcover
576 pages