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9780136049968-0136049966-Marketing of High-Technology Products and Innovations
9780136049968-0136049966-Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

by Jakki Mohr, Sanjit Sengupta, Stanley Slater
ISBN-13: 9780136049968
ISBN-10: 0136049966
Edition: 3
Publication date: 2009
Publisher: Pearson
Format: Hardcover 576 pages
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9780131411685-0131411683-Marketing Of High-Technology Products and Innovations
9780131411685-0131411683-Marketing Of High-Technology Products and Innovations

Marketing Of High-Technology Products and Innovations

by Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
ISBN-13: 9780131411685
ISBN-10: 0131411683
Edition: 2
Publication date: 2004
Publisher: Prentice Hall
Format: Paperback 450 pages