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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

by Venkatesan, Rajkumar, Farris, Paul, Wilcox, Ronald T.
ISBN-13: 9780133552522
ISBN-10: 0133552527
Edition: 1
Publication date: 2014
Publisher: Pearson FT Press
Format: Hardcover 300 pages