Sell, buy or rent Rajkumar Venkatesan textbooks

Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)

by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
ISBN-13: 9780813945156
ISBN-10: 0813945151
Publication date: 2021
Publisher: Darden Business Publishing
Format: Hardcover 312 pages

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

by Rajkumar Venkatesan, Paul Farris, Ronald Wilcox
ISBN-13: 9780133552522
ISBN-10: 0133552527
Edition: 1
Publication date: 2014
Publisher: Pearson FT Press
Format: Hardcover 300 pages